The Corporation

The documentary, "The Corporation" was a great video that explained many different aspects of the business world that everyone sees, but not too many people know the full details behind each business and what their plan seems to be. This documentary shows the side of the business world that most people don't necessarily know. For starters, the film states that a corporation is considered to be a "legal person" that can buy and sell goods and services, and it can also be sued, and can sue others. This "legal person" can buy a property in another country, employ workers to make its products for a wage of two cents to ten cents an hour. Once the economy in that country is raised due to the pay of that particular corporation, the workers no longer are as desperate to work for such low wages. At this time, the corporation sells that property, and then moves on to the next third world country, and repeats the same process.

The film focuses strongly on the advertising portion of the business world. It explains how businesses these days don't use advertisements to promote a product or service for the good of mankind, but instead, they promote it in order to increase sales, and get a larger profit. 

One of the biggest aspects of advertisements is branding. Naomi Klein speaks in great detail about branding in her book "No Logo." Branding is basically the big name logo that is put on a product that supposedly give the consumer a way of life. Big name products help people identify with a company especially if they have seen many advertisements for that specific product, but it doesn't mean that the product in itself is necessarily the best product out there, instead it just gives people a sense of security. Many businesses use advertisements to promote a "way of life" rather than a particular product. This makes people think that if they buy that particular product, they will live a better and happier life. It's a great way to get more sales, but it's a also a great way to trick people. Basically, it's a very well thought out scam of making people believe that they are getting more than they really are.